retired-billboard.duffel

Every legend needs a second act. This one's is carrying your gym kit.

For a few weeks last year, this vinyl was everywhere: bus stops, buildings, corners you cut through on your commute. Fog rolled in. Fog rolled out. It stayed exactly where we put it, popping up across San Francisco, making the case for us to a few hundred thousand strangers a day, all over the city, at once.

Short campaign. Big footprint.

So when it wrapped, we didn't have the heart to send it to a landfill like it was just some tarp. It earned a retirement plan. It earned a second job, fewer hours and significantly better mobility. It earned the right to stop advertising us and start helping you instead: laptop, gym kit, farmers' market haul, whatever you've got.

It used to make San Franciscans look up, all over town. Now it just wants to go to the gym with you. Respect the journey.

And it does all this as a duffel bag made from our own retired billboard vinyl, plastered across San Francisco for a few unforgettable weeks. One-of-a-kind print, straps included.

Product details:

Please note that every bag is entirely unique. The bag you receive will not be the same as the ones in the photos!

Small
18" L x 13" W x 8" H

Large
 22" L x 17" W x 10" H